Marketing Strategy
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Acquisition
Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms
Mastercard’s Chief Marketing and Communications Officer sheds light on how marketing and PR overlap, integrate and collaborate.
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Video Marketing
What Marketers Can Learn From the Ozempic Craze
A look at the Ozempic craze—and what marketing professionals can take away from its wild success.
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Video Marketing
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s strategic marketing goals and target geographies; lessons learned from previous gigs; and her experience marketing during pandemic lockdowns.
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Infinite Electronics CMO on International Expansion, Global Product Launches and Martech Consolidation
We spoke with Infinite Electronics CMO Emily Campbell about her process-oriented vision for the marketing team, international brand expansion, and more.
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Agencies
Marketers on Fire: Walmart CMO on Retail Innovation, Customer Experience and Social Commerce
Takeaways from a talk with Walmart CMO William White at MMA Global’s POSSIBLE conference in April.
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Acquisition
Cigna, First Entertainment Credit Union and Papa Murphy’s CMOs Talk Marketing Trends
The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.
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Acquisition
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
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Data & Analytics
Gartner Survey: CMOs’ Optimism Toward Recovery From Pandemic at Odds With CEOs’
Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived–but the rest of the C-suite doesn’t necessarily agree.
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Acquisition
Avon Wipes Clean its Marketing Playbook with a Fresh Makeover
Avon has a three-point plan to disrupt the category that is aimed directly at Gen Z.
Chief Brand and Beauty Officer James Thompson is handling the rebrand. -
Acquisition
UNO Spices Up its Value Platform and Customers Come Running
UNO CMO Sam Mancuso shares the way he and his team drove big results by
strengthening its value platform with fun promotions and partnerships.
