Marketing Strategy

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  Technology

  Marketers on Fire: Walmart CMO on Retail Innovation, Customer Experience and Social Commerce

  Takeaways from a talk with Walmart CMO William White at MMA Global’s POSSIBLE conference in April.

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  Acquisition

  Cigna, First Entertainment Credit Union and Papa Murphy’s CMOs Talk Marketing Trends

  The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.

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  Acquisition

  Chief Marketer’s 2020 COVID-19 Marketing Outlook Report

  Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.

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  Data & Analytics

  Gartner Survey: CMOs’ Optimism Toward Recovery From Pandemic at Odds With CEOs’

  Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived–but the rest of the C-suite doesn’t necessarily agree.

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  Acquisition

  Avon Wipes Clean its Marketing Playbook with a Fresh Makeover

  Avon has a three-point plan to disrupt the category that is aimed directly at Gen Z.
  Chief Brand and Beauty Officer James Thompson is handling the rebrand.

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  Acquisition

  UNO Spices Up its Value Platform and Customers Come Running

  UNO CMO Sam Mancuso shares the way he and his team drove big results by
  strengthening its value platform with fun promotions and partnerships.

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  Acquisition

  L.L.Bean and Washington Post on Why Integrating Departments Made Sense

  L.L.Bean’s Kathryn Burke Pratt and WSJ CMO Miki King talk about
  “how and why centralizing their teams was so important.

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  Acquisition

  How AI Is Poised to Disrupt, Transform, and Improve the World of Affiliate Marketing

  Affiliate marketing, in particular, is poised to reap the benefits as marketers
  increasingly adopt more AI optimization techniques.

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  Acquisition

  Marketing Strategy: Are You Spending Wisely and Making the Right Moves?

  Rapidly evolving consumer trends are making beverage industry marketers evaluate whether their strategies are in sync with what’s motivating consumers. All industries face the challenge of change, so consider these three questions as you assess your marketing strategy. 1. How’s your social life? It’s common sense for brands to have a social media strategy, but […]

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  Agencies

  M&M’s Rewinds History to Be “Cool”: VP Marketing

  Berta De Pablos-Barbier, vice president, marketing, Mars Chocolate North America, on the marketing strategy behind M&M’s 75th Anniversary celebration.