Martech
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MarTech
5 Martech Ideas for Engaging Decision Makers
People want to brought into the conversation and engaged with, rather than just talked to. Here are five martech recommendations to make that happen.
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MarTech
The Price of Success: Martech Pricing Changes Under Consideration
More than ever before, marketing spending is being scrutinized by the c-suite. Now, the pressure to perform is getting passed along to the companies providing those often pricey martech solutions.
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Digital
Solving the Four Key Challenges of Today’s Advertisers
New advances in intelligent media delivery—including improvements in data accuracy, personalization, optimization and measurement—have the potential to make advertising more effective than ever before.
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Technology
Using Blockchain to Build Connections with Consumers
With the automation that AI and IoT promise, the demand for transparent, secure and open means of exchange like blockchain will revolutionize commerce, security and the consumer experience at a profound level.
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MarTech
How to Avoid MarTech Burnout: 7 Tips
Are you a victim of analysis paralysis? Here’s 7 tips to avoid martech buying burnout.
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Technology
The Impact of AI on Brands
As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers’ evolving expectations.
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Data & Analytics
Amplify Uses Marketing Automation to Boost Engagement
Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts.
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MarTech
The Facebook AI Trends Marketers Need to Watch
Businesses of all sizes need to keep an eye on the AI updates Facebook is introducing for they might become the norm much sooner than we think.
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Technology
Mapping Content to All Points in the Customer Journey
While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.
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Acquisition
3 Sectors Poised for Experiential Success in 2018
Check out three industries that are putting more resources into experiential
strategies this year: luxury, automotive and tech.
