Martech Archives - Page 4 of 12

Three Ways Marketing and Technology Can Collaborate on Digital Transformation

Three best practices to ensure optimal collaboration between your marketing and technology teams.

Chief Marketer’s Top 200 Brand Engagement and Experience Agencies

Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.

MarTech

Brands Need to Consider Martech Investments Wisely: Report

Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase
in the next 12 months. How do you decide what purchases make the most sense?

Direct Marketing | Print

Why Martech Investments Aren’t Optimized: Infographic

Over half of marketers will increase their martech spending next year, but many still aren’t
optimizing their solutions, according to Chief Marketer’s Martech Outlook Report.

MarTech

The AI Paradox: Why More Automation Means We Need More Humanity

How does a brand reap the benefits of AI and marketing automation, and
become more “human” at the same time? The answer lies in organizational empathy.

MarTech

Big Martech Changes Help DXL Engage Shoppers

Better segmentation and an improved martech stack is helping Destination XL
boost engagement with retail customers in-store and online.

MarTech

5 Tips for Creating An Agile Marketing Environment

Was 2019 the year your team pledged to move to a more collaborative, agile marketing approach,
testing and iterating new ideas more quickly? You’re not alone.