Loyalty Marketing

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  Acquisition

  Four Ways to Improve the Customer Experience Through Subscription Programs

  How subscription programs can improve the customer experience.

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  Digital

  Marketers on Fire: Popeyes CMO Bruno Cardinali

  We spoke with Popeyes CMO Bruno Cardinali about the brand’s new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

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  Loyalty Marketing

  Study: Non-Tiered Loyalty Programs Are More Profitable Than Expected

  A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.

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  Loyalty Marketing

  McDonald’s, Burger King, Maybelline: Loyalty and Reward Programs for the COVID Era

  Organizations that have recently introduced loyalty programs during the pandemic.

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  Acquisition

  KLM Airlines Celebrates Loyalty with Booze-Filled Figurines

  KLM may be my new favorite airline. I’ve never flown them, but
  they have a loyalty program that upends all others.

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  Acquisition

  LG and BuzzFeed’s Tasty Launch First Cookie Subscription Box

  Social food network Tasty’s subscription box features recipes
  designed to be baked best in LG ovens and ranges.

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  Acquisition

  Stanley Thermoses Appeared in Iconic Films: Can You Name Them?

  A new promotion from Stanley food and beverage containers challenges consumers
  to identify 40 films where its products have appeared over the past four-plus decades.

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  Acquisition

  How to Find and Employ an Influencer Army

  For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.

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  Acquisition

  Thinking About Charging for Your Loyalty Program? Consider This

  As more and more brands consider launching paid membership loyalty programs, the real
  question comes down to the program’s value proposition to consumers.

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  Acquisition

  The Newest Loyalty Incentive—Offering Stock in the Company

  Domino’s, T-Mobile and Jet.com are among a small handful of companies that have
  implemented a marketing strategy offering stock to their customers.