Lead Scoring

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  Agencies

  Strategies for More Effective Lead Scoring

  It’s important to continually fine tune lead scoring models to optimize campaign performance, to decrease the length of the sales cycle and increase ROI.

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  Agencies

  Keys to Predictive Scoring Success

  The marketing team at b2b cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result.

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  Agencies

  Marketing Automation Helps Lego Education Connect With Teachers

  Learn how Lego Education is building relationships with teachers and administrators through an integrated marketing program in our exclusive profile.