Lead generation
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Agencies
Creating Mobile Apps for B2B Sales & Marketing
Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.
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Agencies
Designing a Successful Lead Gen Form
When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.
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Agencies
RPI Versus RFM: Real-Time Business-to-Business
Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.
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Agencies
What You Need: Tech Requirements for Lead Gen
Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.
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Agencies
Utilizing Advanced Analytics to Improve B2B Marketing Efforts
Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.
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Data & Analytics
B2B Traffic Doesn’t Necessarily Stop on Holidays: Study
A recent study on B2B site traffic patterns suggests that marketers shouldn’t just automatically turn off the lights when a holiday approaches.
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Agencies
Solid Gold Case for Calibrating Marketing Automation Results
Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.
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Data & Analytics
Trend Report: Customer Data Platforms in 2014
Customer data platforms (CDP) took a big step forward last year, with marketers and tech vendors partnering to create databases more quickly and efficiently than had been previously possible, and experts see this trend continuing in 2014.
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Agencies
Lead Scoring Tech Helps DocuSign Find Common Ground
Lead scoring tech solutions scan databases for potential leads based on their specific purchase histories and the products you are selling, and aim find the best leads based on attributes specifically for your company.
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Agencies
RPI Versus RFM: Targeting the Frequent Traveler
Online travel firms should consider examining recency, persona and intent in their real-time marketing efforts.
