Lead generation Archives - Page 5 of 35

How Motorola Optimizes Channel Data Management

Channel data management is designed to deliver decision-grade channel intelligence that leads to increased sales and improved incentive program ROI.

RedSeal Looks Online for Lead Gen Gold

RedSeal’s vp marketing Tanya Candia teamed with marketing and sales tech company Colabo to handle their online lead-gen efforts, and now she and her team is making data-driven decisions by connecting real-time data across silos in a self-service fashion.

Agencies

The Best Ways to Track Leads

Are you still using excel sheets to track leads and determine follow-ups? Do yourself a favor, and stop right now.

Agencies

How Marketing Technology Can Stop Consumer Disconnect

Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone.

Agencies

Global Brands and Local Lead Gen Challenges

Sure, digital marketing channels create a plethora of new data and lead gen opportunities for small businesses and franchises. But successfully leveraging that information is a major challenge.

Data & Analytics

5 Tips To Make B2B Brand Connect with Customers

Failing to align the company’s corporate culture with B2B branding initiatives can derail a brand.

Data & Analytics

The Rubber Band Theory of Better Marketing Behavior

Every day, marketers talk about connecting to revenue, aligning with sales, and wanting a seat at the table, yet they fail. Why?

Acquisition

5 Ways To Determine if Your Lead Gen Budget Stacks Up

Is your lead gen budget big enough—or competitive enough? The answer may surprise you.

Acquisition

The Value of Testing in Online Prospecting

Want to get the most out of your online prospecting and data collection initiatives? Test, test—and then test again.

Agencies

Optimizing Lead Gen Efforts With Killer Calls to Action

Leveraging strong online content and creating killer calls to action are essential for marketers looking to make the most of their lead gen efforts.