Lead generation

• Agencies

  NEW Blood: FINDING NEW CUSTOMERS DURING A PROSPECTING CRISIS

  when Fingerhut Cos. needed to acquire new customers a couple of years ago, it decided on a radical solution. Instead of trying new lists and new media

• Agencies

  New Risk Model For Prospects With No Credit History

  Equifax, Atlanta, released Thin Rank, a new risk modeling software that rank orders consumers with little or no credit history.Up to now, Equifax maintains,

• Acquisition

  U.S. Foodservice Taps GTE to Build e-Commerce Site

  U.S. Foodservice, based in Columbia, MD, has tapped GTE Internetworking to build its commercial Web site http://www.NextDayGourmet.com.With a two-year