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Liquid I.V.’s First National Brand Campaign Taps Legacy Media Channels and Media Mix Modeling

Four Chief Marketers Dish on Challenges and Opportunities Within Their Businesses

It’s Business—And It’s Personal: CDK Global CMO on Delivering Omnichannel Marketing

Listen Up: Five Audio-Centric Experiences From FX, Valspar, Mercedes-Benz

Brands on Fire: A Chat With Boardroom CMO Sarah Flynn

A Roadmap for Amazon Marketing Investment

How Charlotte Tilbury Tapped AI Marketing Tools to Boost Customer Acquisition

How Land O’Lakes Tapped First-Party Data Sets to Power a Personalization Program

How Bloomberg Capitalized on a Subscription-Based Model to Fuel Growth

Danone NA VP Talks Activia+ Product Launch Within the Wellness Space

IBM’s Marketing VP Dishes on Its First Major Brand Campaign in a Decade

How B2B Marketers Are Converting Virtual Events Into IRL Experiences

Brands on Fire: BlackBerry CMO on Pivot From Mobile Phones to B2B Cybersecurity

How 12 Brands Engaged Target Audiences With Virtual Events

How Micro-Influencer Programs Will Evolve in 2022

2021 Retail Marketing: A Year in Review

Executive Insights: Trends Marketers Should Keep an Eye On for 2022

Chief Marketer Unveils the 2022 CM200

Coupa CMO Chandar Pattabhiram on Taking a B2B Brand Mainstream

Avoiding Consumer Backlash: An Approach to Product Reputation Reviews

Marketers on Fire: Clayton Ruebensaal, EVP, Global B2B Marketing at American Express

Four Ways to Improve the Customer Experience Through Subscription Programs

Considerations for Marketers Launching a Branded Podcast

Gap CMO on Connecting With Consumers on an Emotional Level Through Content
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