Lead generation
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Agencies
Perfect Your Outbound-Inbound Marketing Balance
Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?
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Agencies
What is the Value of a Lead?
Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.
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Acquisition
Educating Audiences for Lead Generation
Teaching audiences something they may not have know before selling them something is an effective way to build trust and boost conversions.
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Agencies
Creating B2B Video to Support the Buyer’s Journey
Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.
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Agencies
How Data-Driven App Marketing Will Revolutionize User Acquisition
Data is an integral and constant component of any successful app marketing campaign.
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Data & Analytics
Demand Gen Tips: How to Follow the New Buyer’s Journey
In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.
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Agencies
Key Differences Between the B2B and B2C Mindset
The lines may have blurred but there are still key differences between B2C and B2B buyers.
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Agencies
Marketers Contributing More to Sales Pipeline
A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company’s new leads.
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Data & Analytics
Six Tips for Better B2B Social Marketing
Here’s what some of the experts at BMA2014 had to say about B2B social marketing.
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Agencies
Database Guru Arthur Hughes Dies
Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.
