Lead generation

• Agencies

  Synonym-Aided Search Boosts Guess’s Website Performance

  Shoppers have thousands of ways to ask for products they want. But if a marketer’s website can’t recognize those requests, the opportunity to make a sale vanishes. Guess Inc. is using a new website platform that recognizes a wide variety of synonyms entered into search engines to direct prospects to relevant offerings.
  The fashion marketer’s organic search efforts have paid off, attracting customers more likely to want specific products–and pay premium prices for them–rather than pulling in bargain hunters.

• Agencies

  Real-Time Customer Feedback is the New Focus Group

  Observing customers and monitoring their feedback can offer important insight into their desires and consumption patterns.

• Agencies

  Lead Management (And Data) Practices Vary Among B2B Marketers

  A new study shows business-to-business marketers vary greatly on their lead generation, lead nurturing and lead evaluation practices.

• Agencies

  PDF Download: Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects

  PDF Download: Download the research from the 2012 Business-to-Business Lead Gen Survey, Sponsored by Merit Direct & Penton Media

• Agencies

  Making the Most of Paid Search to Engage B2B Buyers

  Here’s 5 underutilized paid search opportunities B2B marketers should take advantage of to boost their online ROI.

• Agencies

  B2B Marketers Taking a Fresh Look at DM Tactics

  Chief Marketer recently talked with consultant Mac McIntosh about trends in B2B direct marketing.

• Agencies

  Prospecting on All Platforms: Chief Marketer’s 2012 Lead Gen Survey

  Whether your brand sells to consumers or to other businesses, chances are you’re looking for leads in lots of new places.

• Agencies

  How Web Tags Can Help You See What’s Really Working on Your Site and in PPC

  Web tags perform a wide range of marketing tasks, from behavioral targeting and web analytics to ad serving, affiliate marketing, and search ad tracking. But old or outdated tags can slow preformance or blur marketing visibility.

• Acquisition

  CM Listline: Tapping Masterfiles for Recency and Efficiency

  Real-time advertising and retargeting online may be working for some, but most marketers with a sustainable growth plan for new customer acquisition still rely on mail to drive web traffic and conversions. If timing is everything, then recency is critical—but it's not that easy to find enough "fresh" names to test. Unfortunately, it still takes a lot of effort to net out an adequate prospect file from the merge-purge of multiple response list hotlines due to the costs and time required to get the job done right.

• Agencies

  The Best of the Best: Four Game Changing Ideas from IMA Winners

  All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012