Lead generation Archives - Chief Marketer

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OPINION: Rethinking B2B Marketing – Moving Beyond the MQL Vortex

11 actionable ways to rethink B2B marketing beyond chasing marketing qualified leads.

In B2B Direct Mail, Be Relevant, Creative and Timely

Chief Marketer talked with Harte Hank’s Michele Fitzpatrick and Mighty & True’s Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.

Agencies

5 Strategies for Better B2B Ecommerce

Today’s B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.

Acquisition

New Action Steps for Sure-Fire Conversions

Engaging prospects and getting them to convert continue to be one of the biggest
lead gen challenges and conversion concerns are on the rise.

Acquisition

Why Referral Marketing Is a Strategic Imperative for 2016

Most business leaders intuitively believe that referrals are the best possible leads, and new research shows just how dramatic an impact referrals have.

Agencies

5 Ways Marketing Automation Drives Lead Generation

Here’s five tips for using marketing automation to maximize your lead generation efforts.

Acquisition

Generating Better Reports for Lead Gen Feedback

Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress – there’s still hope!

Demand Gen

Lead Generation Challenges

Marketers focused on generating leads are facing increased challenges in the mobile age, and coming on too strong can turn customers off before they even learn what you have to offer.