Gaming Influencers Archives

Demand Gen

Lexus Unveils a Concept Car Designed by the Twitch Community

We caught up with Vinay Shahani, vp-marketing at Lexus, to discuss the Gamers’ IS reveal.

Acquisition

NFL and Susan G. Komen Use Fortnite to Reach Online Gamers

The NFL and Susan G. Komen capitalize on Fortnite’s popularity to reach online gaming audiences.

Acquisition

Tips to Get the Most from Working with Gaming Influencers

The world of gaming influencers is still a relatively untapped resource, especially for
non-endemic brands looking to make deeper connections with their customers.