First-Party Data

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  Loyalty Marketing

  Noodles & Company Revamps Its Loyalty Program for First-Party Data Collection

  How the company transitioned to a points-based loyalty offering for customers.

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  Data & Analytics

  The Benefits of Zero-Party Data Versus First-Party Data

  How zero-party data differs from first-party data and the benefits of using it within a privacy-focused marketplace.

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  Data & Analytics

  How SurvivorNet Leveraged First-Party Data to Create Multiple Content Journeys

  SurvivorNet created custom content journeys for consumers using first-party data surrouning a sensitive topic.

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  Data & Analytics

  Six Ways Marketers Can Prepare for a Cookie-Less Future

  Six steps to ensuring that companies can manage–and thrive–as the industry switches from third-party cookies to first-party data.

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  Digital

  Preparing for a Post-Cookie World: Five Considerations for Marketers

  Five ways marketers can prepare for the demise of third-party cookies.