Experiential

• Agencies

  2012 PRO Award Winner: Catapult Action Biased Marketing for Mars Petcare

  Mars knows pet lovers and understands that they treat their pets like a member of the family. However, research showed that Walmart customers didn’t associate the store with pet care and felt that the store’s pet care selection was limited and often out of stock. Of the 90 million pet owners shopping at Walmart each week, less than 60% buy pet food at Walmart and less than 40% buy supplies, so there was a significant opportunity to capture market share.

• Agencies

  2012 PRO Award Finalist: Source Marketing for Chase Card Services

  2012 PRO Award Finalist: Source Marketing for Chase Card Services for the MileagePlus Explorer Card Baggage Claim event marketing promotion.

• Agencies

  2012 PRO Award Winner: The Marketing Arm for State Farm

  2012 PRO Award Finalist: The Marketing Arm for State Farm and the “Play Today. Illuminate Tomorrow.” Best Cause-based Promotion.

• Agencies

  2012 PRO Award Winner: Draftfcb for U.S. Postal Service

  Faced with declining use of P.O. boxes, the U.S. Postal Service and Draftfcb designed a campaign to emphasize the convenience and security of mail delivery to in-statoin units as “Your Other Address”. The test in 1,100 resulted in a 39% lift in applicatons for boxes per 1,000 customers and has now gone national.

• Agencies

  2012 PRO Award Winner: The Marketing Arm for Nintendo

  2012 PRO Award Finalist: The Marketing Arm for Nintendo for the “Super Mario 3D Land Launch” event marketing promotion.

• Agencies

  2012 PRO Award Finalist: Draftfcb for MilkPEP

  It’s hard to get adults to consume more milk. But Draftfcb and MilkPEP came back in 2011 with round 2 of promotions built around a home version of the milk conveyance grown-ups love: the caffe latte.

• Agencies

  2012 PRO Award Finalist: George P. Johnson for Cisco

  Cisco’s 2011 Global Sales Experience conference put social, mobile and interactive tools into the hands of some 22,000 company sales staff from 95 countries. Attendees could manage their agenda via mobile apps, unlock badges for consuming content, attend virtual sessions and even take part in an educational role-playing game, “A Matter of Time”.

• Agencies

  Ryan Partnership Knows the View from the Aisles

  In-store marketing has grown up into a more impactful, data-driven proposition: shopper marketing. And that means a greater involvement by promotional agencies in designing, activating and analyzing campaigns brands run inside retail outlets, says Karen Gebhart, senior vice president of Ryan Partnership, one of this year’s Top 10 in-store/shopper marketing specialist agencies.

• Agencies

  2012 PRO Award Finalist: Arnold Worldwide for Vertex Pharmaceuticals

  Four million people in the U.S. have hepatitis C and 3 million don’t know it. The unbranded hepatitis C awareness movement was created by Vertex Pharmaceuticals to help spread awareness and understanding of the disease, provide education and encourage individuals who may be at risk to get tested.

  New York City was selected as a target market because it is has the highest concentration of individuals infected with hepatitis C in the nation. Hispanics and African Americans were targeted because they have the highest prevalence numbers.

• Agencies

  Mobile Looms Large as Facebook Fights Branding Medium Label

  There’s a lot more news in Facebook-land than just its recently announced financial performance. Nestled within the company’s very first earning report and related management call are a number of gems regarding how marketers can best make use of changes the social network is planning. Want a hint? Think mobile, and think it a lot.