Experiential Archives - Page 14 of 216

Improve Online Events By Tracking Attendee Behavior

Using modern webcast and virtual environment technology, you can track attendance, run surveys and and pose questions during the event to keep attendees engaged. But what if you could track their actual behavior?

Agencies

Kellogg, Verizon use Gamification to Build Loyalty

Three ways gamification can benefit brands.

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UGG VP Marketing on Tom Brady’s Impact on the Brand

Nancy Mamann, vice president of marketing, UGG Australia, talks about the impact quarterback Tom Brady’s participation has had on the brand.

Agencies

One Hand Washes the Other

This is a nice story.

Two women, Lisa Nativo and Jaclyn Kolsby, worked for GT Events, a marketing and brand promotion agency located in Culver City, CA. The two women left the agency and opened a food truck called “Nonna’s Kitchenette,” serving gourmet Italian food.

Agencies

Email, Search Help Drive Black Friday, Cyber Monday Spending

So, did you dash to the malls or to your laptop/tablet/phone on a tryptophan high last week? A lot of folks did, and their way was guided by search results and email deals.

Agencies