Experiential
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Engagement
The Meaning of Christmas
Christmas is back. Not that it ever went anywhere, but retailers are using the name in their marketing after years of preferring the more generic What
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Engagement
Wake Up Call
Don’t get so smug the next time you have a good promotional idea. Chances are consumers won’t get it. A new survey by research firm IMI International
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Engagement
Hostess, Applebee’s, Keebler Shine with Holiday DVD Promotions
Big-name brands are boosting the holiday spirit with rebate offers tied to Classic Media’s re-release of animated Christmas DVDs, including Rudolph the Red-Nosed Reindeer, Santa Claus is Comin’ To Town, Frosty the Snowman, The Legend of Frosty the Snowman, Mr. Magoo’s Christmas Carol and Cricket on the Hearth.
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Engagement
Sears Helps with Holiday for Military Families
Sears Holding Corp. has added a cause-marketing overlay to its holiday shopping site, ReadySetHoliday.com.
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Engagement
Boston Initiative Rewards Local Shoppers
More than 75 local merchants in Boston are offering cash rebates to customers and donations to charities. The city-based loyalty program launched last week.
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Engagement
Wal-Mart Launches DVD Downloads
Wal-Mart Stores jumps into the video-download market today with a promotional offer on Superman Returns.
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Engagement
PayPal Tries Rebates for Holidays
Payment processor PayPal has added rebates to its repertoire of holiday promotions for online retailers and its own parent, eBay.
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Engagement
Promos Boost Black Friday Sales
Early-bird promotions and price cuts on hot items helped boost retail sales over Black Friday Weekend.
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Engagement
KB Toys Woos Grandparents with Discounts
Toy retailer KB Toys touts its fledgling Grandparents’ Rewards Club with extended discounts designed to recruit new members.