Experiential
-
Agencies
Going for Gold
There’s an old saying that Timing is everything, and truth be told, it really is.
-
Agencies
Ah Choooooooo!
Want to create brand impact? Hand out an item that can be found in most women’s purses, especially at this time of year. Tissues.
-
Agencies
Hostess, Applebee’s, Keebler Shine with Holiday DVD Promotions
Big-name brands are boosting the holiday spirit with rebate offers tied to Classic Media’s re-release of animated Christmas DVDs, including Rudolph the Red-Nosed Reindeer, Santa Claus is Comin’ To Town, Frosty the Snowman, The Legend of Frosty the Snowman, Mr. Magoo’s Christmas Carol and Cricket on the Hearth.
-
Agencies
Sears Helps with Holiday for Military Families
Sears Holding Corp. has added a cause-marketing overlay to its holiday shopping site, ReadySetHoliday.com.
-
Agencies
Boston Initiative Rewards Local Shoppers
More than 75 local merchants in Boston are offering cash rebates to customers and donations to charities. The city-based loyalty program launched last week.
-
Agencies
Wal-Mart Launches DVD Downloads
Wal-Mart Stores jumps into the video-download market today with a promotional offer on Superman Returns.
-
Agencies
PayPal Tries Rebates for Holidays
Payment processor PayPal has added rebates to its repertoire of holiday promotions for online retailers and its own parent, eBay.
-
Agencies
Promos Boost Black Friday Sales
Early-bird promotions and price cuts on hot items helped boost retail sales over Black Friday Weekend.
-
Agencies
KB Toys Woos Grandparents with Discounts
Toy retailer KB Toys touts its fledgling Grandparents’ Rewards Club with extended discounts designed to recruit new members.