Toy retailer KB Toys touts its fledgling Grandparents’ Rewards Club with extended discounts designed to recruit new members.
KB Toys launched the loyalty program in October; members (50 and older) get 10% off purchases every Tuesday of the year. For its holiday push, the 600-store chain gives a 10% discount each day during “Grandparents Week,” Nov. 27 through Dec. 3. New and current members qualify for the discount.
Grandparents account for 35% to 40% of the chain’s holiday sales.
“Grandparents shop more often and make larger purchases during the holiday season,” said KB Toys CMO Ernie Speranza in a statement. “Offering real savings during Grandparents Week is a great way to thank some of our most loyal customers.”
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