Event Marketing
-
Acquisition
Riot Games Signs Nielsen Deal to Measure the Value of its Sponsorships
The move will demonstrate the monetary value of exposure
provided to brands with its League of Legends events. -
Agencies
Bring on the S’mores! L.L.Bean Opens Campsites in Cities Around the Country
L.L.Bean plans to help people get the most out of the precious summer
days by spending more time outside, together. -
Acquisition
TD Bank Shares How it Plans to Engage WorldPride Attendees in June
Arianna Orpello, svp, brand, channel, community and field marketing strategy at TD Bank,
talks about TD’s history with the community and how it nurtures that relationship. -
Acquisition
How L.L.Bean Mastered a Sophisticated Measurement Strategy
When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.
-
Acquisition
Pop-ups: How to Turn One-night Stands into Long-term Relationships
There’s no silver bullet solution for making a successful pop-up. A long-lasting
and meaningful impact is achieved through a combination of four key factors. -
Acquisition
Is the Sleep Number Smart Bed the Top Pick of the NFL Draft?
Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.
-
Acquisition
Hoagies Anyone? Dietz & Watson Opens Pop-Up
Dietz & Watson has been growing its meat and cheese biz in Philadelphia for four
decades. Next month it celebrates by throwing a three-month party for its neighbors. -
Acquisition
Stoli Pours on the Events and Loyal LGBTQ Consumers Imbibe
Senior Brand Manager Lauren Longenecker takes us inside Stoli Vodka’s decades long strategy
to authentically, not only market to LGBTQ people, but to earn their loyalty and trust. -
Acquisition
Macy’s Reimagines Stores as if Scrolling Through Instagram
The STORY at Macy’s experience includes big brands like MAC Cosmetics,
Crayola and Levi’s Kids that will stage events and experiences. -
Acquisition
Gillette in Play at First TwitchCon Outside North America
The event not only expands Gillett’s international eSports activities, but
delivers a host of activations for the expected 14,000 attendees.
