Event Marketing

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  Acquisition

  Is the Sleep Number Smart Bed the Top Pick of the NFL Draft?

  Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.

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  Acquisition

  Hoagies Anyone? Dietz & Watson Opens Pop-Up

  Dietz & Watson has been growing its meat and cheese biz in Philadelphia for four
  decades. Next month it celebrates by throwing a three-month party for its neighbors.

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  Acquisition

  Stoli Pours on the Events and Loyal LGBTQ Consumers Imbibe

  Senior Brand Manager Lauren Longenecker takes us inside Stoli Vodka’s decades long strategy
  to authentically, not only market to LGBTQ people, but to earn their loyalty and trust.

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  Acquisition

  Macy’s Reimagines Stores as if Scrolling Through Instagram

  The STORY at Macy’s experience includes big brands like MAC Cosmetics,
  Crayola and Levi’s Kids that will stage events and experiences.

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  Acquisition

  Gillette in Play at First TwitchCon Outside North America

  The event not only expands Gillett’s international eSports activities, but
  delivers a host of activations for the expected 14,000 attendees.

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  Acquisition

  10 Ways to Foster LGBTQ and SOGI Inclusivity at Events

  Inclusive event planning is good event planning—it’s thinking about the seemingly
  small details that can make a big difference in how a guest experiences your event.

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  Acquisition

  Tacos Fall from the Sky at SXSW

  SXSW may have ended, but for Torchy’s Tacos
  the halo of its marketing stunt lingers on.

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  Acquisition

  Free Coors Light for All Should Bud Light Attack … Again

  This week, the beer battle continues as Coors Light unveiled a new
  smart beer tap that lights up when “fueled by Bud Light negativity.”

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  Acquisition

  InBev’s Nick Kelly Talks Sports, Challenges and Rockin’ Those Big Campaigns

  Just shifting gears from a major campaign around the Daytona 500, Kelly is ramping
  up a number of firsts around the wild March basketball season.

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  Acquisition

  Susan G. Komen Ignites Campaign Around Reality of Breast Cancer Deaths

  Events, like “Race for the Cure” celebrate survivors, but leave a subtle message that breast
  cancer is curable. In a new campaign, Susan G. Komen says the fight rages on.