Event Marketing Archives - Page 10 of 13

Pop-ups: How to Turn One-night Stands into Long-term Relationships

There’s no silver bullet solution for making a successful pop-up. A long-lasting
and meaningful impact is achieved through a combination of four key factors.

Acquisition

Is the Sleep Number Smart Bed the Top Pick of the NFL Draft?

Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.

Acquisition

Hoagies Anyone? Dietz & Watson Opens Pop-Up

Dietz & Watson has been growing its meat and cheese biz in Philadelphia for four
decades. Next month it celebrates by throwing a three-month party for its neighbors.

Acquisition

Stoli Pours on the Events and Loyal LGBTQ Consumers Imbibe

Senior Brand Manager Lauren Longenecker takes us inside Stoli Vodka’s decades long strategy
to authentically, not only market to LGBTQ people, but to earn their loyalty and trust.

Acquisition

Macy’s Reimagines Stores as if Scrolling Through Instagram

The STORY at Macy’s experience includes big brands like MAC Cosmetics,
Crayola and Levi’s Kids that will stage events and experiences.

Acquisition

Gillette in Play at First TwitchCon Outside North America

The event not only expands Gillett’s international eSports activities, but
delivers a host of activations for the expected 14,000 attendees.

Acquisition

10 Ways to Foster LGBTQ and SOGI Inclusivity at Events

Inclusive event planning is good event planning—it’s thinking about the seemingly
small details that can make a big difference in how a guest experiences your event.