Engagement
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Data & Analytics
Knowing Your Customer—When Your Customer Is a Business
KYC, or Know Your Customer, is table stakes in modern marketing. But while these methods are second nature in B2C, many B2B organizations have not embraced this strategic shift.
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Acquisition
Six Tips for Engaging Audiences with Virtual Experiences
How AI technology company GumGum has created new ways to engage customers and prospects.
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Acquisition
Study: Insights on Fan Engagement for Marketers Creating Consumer Experiences
Fan engagement tactics for marketers, according to Thinkwell’s annual Guest Experience Trend Report.
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Profiles & Campaigns
Justworks Refines Online Lead Nurturing With Testing
Testing creative and calls to action is helping Justworks improve
its online lead nurturing and conversion rates. -
Events
Evaluating Sports Sponsorship Impact: 3 Tips
Sports sponsorship packages are pan-digital, intending to display logos or
“@” mentions across many assets. In social media, the metrics can get fuzzy. -
Engagement
Don’t Be Afraid: The Risks—and Benefits—of Driving Change
This much is undeniable: What used to be seen as “church and state” separation between
brands and hot button issues facing society is now a situation of blurred lines. -
Demand Gen
8 Ways to Promote Your Customer Referral Plan
Want referrals in droves to boost your ROI? Here are eight effective
ways to promote your customer referral plan. -
Direct Marketing | Print
5 Steps for Building a Consistent Brand Story
Everyone in your company should be able to tell your brand story.
Here’s five tips to help them share a consistent message. -
ROI | Metrics
The Power of Insight Over Vanity Metrics
When it comes to market intelligence and forecasting, some managers use vanity
metrics as a proxy to get what they want to hear, rather than actual insights. -
Direct Marketing | Print
Thomson Reuters Gets Attention With Dimensional Direct Mail
Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.
