Ecommerce
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Engagement
The True Tale of Johnny Cupcakes
Johnny Cupcakes founder Johnny Earle shares the story of his
brand’s tasty experiential marketing strategy. -
Agencies
Vineyard Vines Markets the Good Life
Learn how Vineyard Vines built their brand around the aspirational quality of preppie clothing.
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Agencies
Johnston & Murphy Reengages Best Customers With Direct Mail
A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers.
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Agencies
Keep Pace With What Customers Want Now: Forrester
Marketers need to be in touch with what customers want now—you can’t be too far behind, but you can’t be too far ahead either.
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Agencies
How Wish.com Goes Global in Mobile
Connecting on a global level in mobile means having empathy for your international users’ needs.
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Agencies
Keurig, Wayfair & Ashley Stewart Get Personal
Customers have a lot of options online when it comes to shopping. Making a personal connection is one way to differentiate your site and make it a repeat destination.
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Agencies
Amazon and PayPal in Online Payment Talks
Amazon and PayPal are reportedly in talks for the etailer to allow PayPal payments on its site, as the ecommerce wars continue.
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Agencies
How CMOs Are Turning Ecommerce Measurement On Its Head
Typically the metrics of traffic, conversion and sales help gauge ecommerce success. But that doesn’t cut it, say experts, who argue the biggest mistake CMOs make is not seeing the big picture.
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Digital
In-Store Pick-Up is Key to Kohl’s Evolving Omnichannel Journey
Digital is influencing omnichannel consumer behavior, says Kohl’s Basam Abdallah. That makes it imperative for retail & digital to work in harmony.
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Agencies
4 Holiday Ecommerce Trends You Can’t Ignore
Here’s four top ecommerce trends to boost consumer engagement and maximize sales this holiday shopping season.
