Direct Mail
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Agencies
Compassion & Choices Ups Mail Volume
Right-to-die advocacy group Compassion & Choices is boosting direct mailings from four to six times a year despite the difficulty it’s had getting conservative lists.
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Agencies
Postcards From the Cutting Edge
While catalog mailers are adjusting to hefty new postage increases, postcard mailings are thriving. Even the largest 11-
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Agencies
Canada High Court Upholds Tobacco DM Advertising
The Supreme Court of Canada has upheld a decade-old federal law setting strict limits on advertising by tobacco companies but does allow advertising through direct mail, according to wire service reports.
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Agencies
Meet the Broker: Tiffany Linn
Today we meet Tiffany Linn, a list broker for eight years at Carney Direct Marketing in Irvine, CA. Her brokerage clients include the American Heart Association, Pacific Press Publishing Association and Random House Inc.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Catalog or magazine? The cover of the spring edition of Melton International Tackle 2007 crosses back and forth, featuring eye-catching graphics and cut lines. But don
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Agencies
Meet the Broker: Karen Waddell
Today we meet Karen Waddell, vice president of list services at eTarget Media.com Inc. Waddell brokers all kinds of lists, dealing mainly in e-mail files for financial services marketers.
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Agencies
BOG Nixes Temporary Flats Rates; Mail Groups Upset
The U.S. Postal Service Board of Governors chose not to implement a proposed temporary cut in the new rates for flats (catalogs). Industry groups were disappointed and several warned this would lead to reductions in mail volume.
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Agencies
Essential Tips For Sales Copy Success
Like everyone else, I can remember at an early age my parents telling me, “Never forget to look both ways before crossing the street.” Later on I listened as my eighth-grade teacher, Sister Mary Coleman, counseled us boys to, “Never forget that a gentleman always gets the door for a lady.”
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Agencies
VistaPrint to Offer Creative, Mailing Services
VistaPrint Ltd. has entered the marketing services business with two new offerings — Mailing Services and Creative Services. Both new capabilities will target the company’s core small business client base.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
A potential subscriber mailing from Utne Reader offers a bookmark, and asks