Direct Mail
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Agencies
Prices for E-mail Lists Slide, While Postal List Costs Rise
Consumer and business-to-business e-mail list prices have declined over the last year, while the cost of magazine and newsletter postal lists have risen $6/M and $5/M respectively, according the Worldata Summer 2007 List Price Index.
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Agencies
Losses Widen at Vertis Communications
Direct mail printing and marketing firm Vertis Communications saw its second-quarter losses grow to $19.7 million from $5 in the same period a year ago, largely due to declines in the freestanding ad insert market.
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Agencies
Meet the Broker: Bert DesRosiers
Today we meet Bert DesRosiers, a list broker at Glaser Direct Inc. DesRosiers sold his graphic arts wholesale supplies business in 1994. He then spent the next three years doing part-time consulting work until he joined Glaser in 1997.
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Agencies
USPS Reports Net Loss of $659 Million
The U.S. Postal Service posted a net loss of $659 million for the third quarter.
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Agencies
Avista Capital Acquires Direct Mail Firm IWCO Direct
Avista Capital Partners has purchased IWCO Direct, a direct mail production services firm, from Court Square Capital Partners. Terms of the acquisition were not disclosed.
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Agencies
Direct Mail Assets Boost Revenue for Mod-Pac
Mod-Pac Corp., an on-demand print services firm, generated $10.9 million in revenue for its most recent second quarter, virtually the same amount it generated a year ago in second quarter 2007.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
American Farmland Trust is using the all-American invoking line
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Agencies
Catalogs Drive Online Sales: USPS Survey
Direct mail recipients were nearly twice as likely to purchase from a retail Web site as those who received only an Internet communication, according to a new survey by the U.S. Postal Service.
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Agencies
Meet the Broker: Donna Mallinson
Today we meet Donna Mallinson, president of List Counsellors Inc., a three-person company in Allentown, NJ, where she does the list brokerage work.