Direct Mail Archives - Page 84 of 134

How to Craft Stronger, More Compelling Offers

If you want to improve your direct mail response rate, the answer may be as simple as making a better offer.

Oriental Trading CEO Resigns

(Multichannel Merchant) The CEO of Oriental Trading Co. has stepped down. The gifts and novelties cataloger says that Stephen Frary resigned Nov. 30 “to pursue other interests.” He had been CEO of the Omaha-based company since 2000.

Agencies

Mail Stream: A Report on Incoming Direct Mail

The Source for Everything Jewish’s Channukkah catalog features a wide variety of “Festival of Lights” merchandise, ranging from a 24k gold menorah designed by an Israeli artist to the Oy Vey! Wall clock. In a similarly playful vein, a recent mailing from the Franciscan Missions includes a freemium of a magnet adorned with a cartoon version of St. Francis of Assisi, as well as a pitch for donations to help the Mission continue its good works. And a package insert from My Wines Direct promotes a” Tasting Starter Pack” — a six-bottle assortment of wines, valued at up to $200, for $79.95.

Agencies

Victoria’s Secret Cuts Circ to Curb DC Woes

(Multichannel Merchant) Problems with its new distribution center continue to plague Victoria’s Secret Direct. Integration issues in the DC are keeping the women’s apparel merchant from meeting expected volume, and it is reducing catalog circulation to suppress demand.

Agencies

Nissan Heads North

After four years of getting response rates as high as 10% in the United States, Nissan North America Inc. has exported its customer-retention direct mail program to Canada.

Agencies

Meet the Broker: Karen Goldfarb

Today we meet Karen Goldfarb, vice president of sales at Interactive Marketing Solutions Inc. She’s a pioneer in the new list world of Internet-sourced data and media.

Agencies

Post Office Anticipates 20-Billion-Piece Month

The U.S. Postal Service expects to deliver 20 billion piece of mail between Thanksgiving and Christmas.

Agencies

Mail Stream: A Report on Incoming Direct Mail

Footwear cataloger Zappos.com’s fall book is title “Life,” and features artistic photos women’s shoes from Stuart Weitzman, Kate Spade, and Charles David. Figure magazine has mailed two different creative packages, both of which offer a “free year” (two years for the price of one). And discount chain Target is trumpeting its gift cards as business gifts.

Agencies

Postal: Rates Hikes Will Follow Reform Bill

(Multichannel Merchant) Catalogers can breathe a sigh of relief: It’s official that postal rate increases will follow the Postal Reform bill passed 11 months ago.

Agencies

Meet the Broker: Doug von Hassel

Today we meet Doug von Hassel, senior account executive at List Strategies Inc. Von Hassel brokers business-to-business data in various markets and consumer files for pharmaceutical firms.