Direct Mail
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Agencies
Calling Catalyst
One of the niftier forget-us-not collateral pieces I’ve received came from DM agency Catalyst Direct. After an in-office meet and greet, Catalyst’s director
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Agencies
Torstar Reports More Than $2 Million Loss
Torstar Corp. posted a net loss of $2.7 million Canadian ($2.2 million) for the third quarter, compared to net income of $8.4 million Canadian ($6.9 million) in the prior year.
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Agencies
Meet the Broker: Melinda Diaz of Direct Media Inc.
This week, Meet the Broker features Melinda Diaz, a real woman of the world
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Agencies
PRC Chairman Predicts 5% Rate Hike for 2009
Although the 2006 Postal Accountability and Enhancement Act restored a semblance of normalcy to annual postal rate increases, many catalogers are wondering what they can expect in terms of a rate hike in May 2009.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
A fresh tagline, fresh logo and fresh goodies adorn the Halloween 2008 version of The Popcorn Factory
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Agencies
Private-Firm Mailbox Access Poses Dangers: Rand Study
Allowing private courier services to deliver items into mailboxes could hamper efforts by the U.S. Postal Service to safeguard the nation
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Agencies
IWCO Shutters NC Plant, Axing 380 Positions
IWCO Direct, a printer and direct mail services company, has closed its facility in Elm City, NC, laying off 380 employees.
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Agencies
Meet the Broker: Bridgette Timmins
Meet the Broker features Bridgette Timmins, a young list professional with clients such as continuity club marketer North American Affinity Group. She has reasons to be concerned about some list managers
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Agencies
Introducing Joy Norman of A. Caldwell List Co.
This week, Meet the Broker features Joy Norman, who’s intrigued by how the list business is reinventing itself. She started her career more than 20 years ago selling compiled data