Direct Mail
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Direct Marketing | Print
Pivotal Veracity Adds Firefox to Rendering Tool
E-mail deliverability consultancy Pivotal Veracity today announced it has added to its eDesign Optimizer rendering tool the capability for clients to see how their messages will look when viewed using the Firefox Internet browser
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Direct Marketing | Print
Mail Stream: November 10
Collections Etc. Presents Gifts & Grins, Sierra Club Mails New Format with Choice of Gift, and Ornaments to Remember Donates Profits
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Direct Marketing | Print
Credit Card Direct Mail Volume Falls 28%
The total estimated direct mail volume for credit card acquisition offers reached only 1.34 billion during the third quarter, a 28% decrease from last year, according to market research firm Mintel Comperemedia.
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Direct Marketing | Print
Meet the Broker: Linda Callahan, Leon Henry Inc
his week, Meet the Broker features Linda Callahan, a specialist in insert media. Callahan chronicles how economic downturns and Internet media affect this sector
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Direct Marketing | Print
Grove Acquires U.K. Marketing Firm GI Solutions
Grove Industries has acquired one of the UK
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Direct Marketing | Print
Transcontinental Cuts 460 Jobs as Mail Dips
Transcontinental Direct USA Inc. plans to eliminate 460 jobs and consolidate direct mail printing operations, because direct mail advertising has declined sharply for financial offers.
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Direct Marketing | Print
How Louche of You: DM Copywriters Should Choose their Words Carefully
Until this year’s political campaigns, who ever heard or read the word or referring to public reaction to a campaign promise by just about anyone running
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Direct Marketing | Print
Game Changer: How to Make Sense of the Intelligent Mail Barcode
Nearly 60% of the 212 billion mail pieces the U.S. Postal Service processes annually is direct mail. But with countless millions of people moving each
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Direct Marketing | Print
Calling Catalyst
One of the niftier forget-us-not collateral pieces I’ve received came from DM agency Catalyst Direct. After an in-office meet and greet, Catalyst’s director