Direct Mail
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Agencies
Pivotal Veracity Adds Firefox to Rendering Tool
E-mail deliverability consultancy Pivotal Veracity today announced it has added to its eDesign Optimizer rendering tool the capability for clients to see how their messages will look when viewed using the Firefox Internet browser
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Agencies
Mail Stream: November 10
Collections Etc. Presents Gifts & Grins, Sierra Club Mails New Format with Choice of Gift, and Ornaments to Remember Donates Profits
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Agencies
Credit Card Direct Mail Volume Falls 28%
The total estimated direct mail volume for credit card acquisition offers reached only 1.34 billion during the third quarter, a 28% decrease from last year, according to market research firm Mintel Comperemedia.
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Agencies
Meet the Broker: Linda Callahan, Leon Henry Inc
his week, Meet the Broker features Linda Callahan, a specialist in insert media. Callahan chronicles how economic downturns and Internet media affect this sector
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Agencies
Grove Acquires U.K. Marketing Firm GI Solutions
Grove Industries has acquired one of the UK
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Agencies
Transcontinental Cuts 460 Jobs as Mail Dips
Transcontinental Direct USA Inc. plans to eliminate 460 jobs and consolidate direct mail printing operations, because direct mail advertising has declined sharply for financial offers.
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Agencies
USPS: Energy Saver
Last month the U.S. Postal Service began an ambitious campaign to save energy. Postmaster General Jack Potter encouraged postal workers to do simple things
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Agencies
How Louche of You: DM Copywriters Should Choose their Words Carefully
Until this year’s political campaigns, who ever heard or read the word or referring to public reaction to a campaign promise by just about anyone running
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Agencies
Game Changer: How to Make Sense of the Intelligent Mail Barcode
Nearly 60% of the 212 billion mail pieces the U.S. Postal Service processes annually is direct mail. But with countless millions of people moving each