Direct Mail
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Agencies
Mail Stream: A Report on Incoming Direct Mail
House of White Birches Offers New Book for Women Woodworkers In a 12″ x 8-3/4″ polywrap promotion, the House of White Birches targets female woodworking enthusiasts with a new book, Woodworking for Women’s “Creative Ideas for Yards & Gardens.” The book …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Frontgate Holds Estate Sale Thrifty shoppers know the advantages of shopping estate sales for finding high-quality products at marked-down prices. Mail-order shoppers searching for bargains on upscale merchandise need look no further than Frontgate …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Recently, the venerable general merchandise cataloger Lillian Vernon unveiled two prominent changes in its flagship book, with a redesigned logo and altered dimensions. In a recent 12″ x 9″ jumbo package, the Admiral Nimitz Foundation asks for support of the National Museum of the Pacific War to honor the heroism and sacrifice of the many soldiers who fought and died on the Pacific while serving America.
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Agencies
Tips for Small Business Partnering for Promotions
Tips for small businesses on direct mail partnering.
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Agencies
Think Before You Sign: How to Work with List Brokers
Tips for small businesses on working with mailing list brokers.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Gooseberry Patch Celebrates 20th Anniversary Gooseberry Patch is commemorating “20 terrific years!” in business selling kitchenware, candles, gourmet goodies and an exclusive line of cookbooks, calendars and organizers. In honor of this milestone, the …
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Agencies
Captaris Gets 14% Response to Priority Mail Effort
Adeveloper of electronic document delivery systems has achieved a 14% response rate so far to a lead-generation mailing sent to top executives. Captaris
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Agencies
Postal Reform May Be One Step Closer
Congress has started the process that could lead to the most significant postal reform since 1971. But one thing became clear during hearings in January