Topic

Direct Mail

  • Mail Stream: A Report on Incoming Direct Mail

    Christopher Reeve Foundation Pledges to Continue Legacy The latest mailing from the Christopher Reeve Paralysis Foundation celebrates the life of its namesake, the late actor and director who was paralyzed after a horseback riding accident in 1995. The …

  • Mail Stream: A Report on Incoming Direct Mail

    VivaTerra Launches Catalog VivaTerra, which translates to “living earth,” recently launched its catalog of “organic, artisan-made and earth-friendly goods” for the home. The 56-page Winter 2004 edition promises products that combine “exceptional quality …

  • Mail Stream: A Report on Incoming Direct Mail

    Handmade European Home Accessories from A Mano Importing a diverse collection of upscale home accessories from “Europe’s finest artisans – potters, weavers, crystal engravers, glass blowers and silversmiths,” A Mano offers handmade decorative pottery, …

  • Mail Stream: A Report on Incoming Direct Mail

    American Express Launches Rewards Card for New Yorkers Expanding its portfolio of specialty credit cards, American Express launched the IN:NYC card that rewards account holders for eating, drinking and enjoying the nation’s largest city and cultural …

  • Letters to the Editor

    : You better put the cap back on the Christmas sherry!

  • Mail Stream: A Report on Incoming Direct Mail

    Elvis Catalog Presents Gifts from “The King” Snow covers the grounds of Graceland on the front cover of the most recent edition of “The Official Catalog of Elvis Presley Enterprises, Inc.,” inviting enthusiasts to celebrate the holidays with the King of …

  • Mail Stream: A Report on Incoming Direct Mail

    PajamaGrams for the Holidays Looking for the perfect gift for the holidays? PajamaGram’s Christmas 2004 catalog suggests you “Send Comfort & Joy!” The Vermont Teddy Bear Company spin-off features 48 pages of pajamas for men and women, as well as robes, …

  • Mail Stream: A Report on Incoming Direct Mail

    Sporty’s Offers Men’s Collection The Sporty’s family of practical and gadget-y home catalogs recently spun off a new edition called Sporty’s Men’s Collection. Compared to the main title, Sporty’s Preferred Living Collection, the newer, male-named …

  • Mail Stream: A Report on Incoming Direct Mail

    Habitat for Humanity Responds to Hurricanes The wave of hurricanes that ravaged the southeastern United States earlier this year caused massive devastation, upended a great many lives and set an immense challenge for humanitarian organizations. One such …

  • Mail Stream: A Report on Incoming Direct Mail

    City Harvest Envelope Incorporates Involvement Stickers Among fundraising promotions, involvement stickers are rather uncommon. Rarer still are involvement stickers featured prominently on the outer envelope of a fundraising mailing, a creative strategy …