Topic

Direct Mail

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    The Great American Hanger Co.’s most recent catalog incorporates both kindness and kitsch. On its cover, the company asked “May we hang that up for you?” while within its pages it references the “No more wire hangers!” line attributed to Joan Crawford. On a more serious note, the National Urban League sent out a #10 envelope package with a $25/$50/$100/$500/other ask ladder requesting funds to support African-American economic empowerment issues. And a scaled-down version of PC/Nametag’s larger catalog, (both offer products aimed at meeting planners), offers ten pages of tips and information for recipients.

  • Agencies

    PRC Rate Recommendations Due Out Monday

    The Postal Regulatory Commission will announce its recommendations for postage rate hikes to the U.S. Postal Service Board of Governors Monday at 11 a.m.

  • Agencies

    Meet the Broker: Ed Bello

    Today we meet Ed Bello, an ailment list specialist with Lighthouse List Co., Pompano Beach, FL. Bello provides list brokerage services for firms in the healthcare industry, such as Med-Care Pharmacy.

  • Agencies

    Blurb Fatigue: Why Are Book Advertisements So Uninspired?

    Advertisements for books, such as full-page efforts in newspapers, bear some of the tritest writing one will ever have the misfortune to slap their eyes on. And for marketers, the blurbs in question commit the most egregious sin possible: They don’t sell books.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    The National Trust for Historic Preservation offers a test for recipients to determine whether their home is a “Teardown Target”

  • Agencies

    Redcats USA Taps Alliance for DM and Credit Services

    Redcats USA has selected Alliance Data Systems Corp. to provide direct marketing and credit services.

  • Agencies

    Meet the Broker: Maggie Powers

    Today we meet Maggie Powers, director of sales and marketing at Infocus Marketing Inc. Powers made a career change to list brokerage about four years ago, after having spent 10 years working for a national trade association.

  • Agencies

    Irish Internet Households Get, Send the Most Mail: An Post

    Irish households with Internet access send and receive the highest volumes of physical mail in the country, according to wire service reports.

  • Agencies

    Movies Unlimited Cobrands Catalog with Cable Network

    (Multichannel Merchant) DVD and video merchant Movies Unlimited and cable channel Turner Classic Movies (TCM) have teamed up for a cobranded catalog. The 832-page catalog sells a broad range of discs, including classics from the ’30s, ’40s, and ’50s, rare B westerns, Japanese animation, and television shows.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Hallmark Flowers & Gifts has mailed a 16-page catalog touting a variety of flower-and-heart-based merchandise, just in time for Valentine’s Day. The catalog promises free shipping for orders placed by a certain date. Omaha Home for Boys has sent out a 6″x 11 1⁄2″ mailer that features a teddy bear on the cover, and teases the address labels freemium on the inside. The package asks the reader to return the “Valentine Wishes from My Heart” – along with a donation. And Bag, Borrow or Steal has mailed a print catalog touting its service, which allows “members” to borrow accessories and then return them.