Irish households with Internet access send and receive the highest volumes of physical mail in the country, according to wire service reports.
In research, conducted by TNS MRBI, An Post, the country’s postal service, found that 61% of households that regularly send mail have Internet access.
Of those that send the heaviest volumes (six items a week) 64% have Internet access, the survey found.
In addition, more than one third of all addressed mail now contains some marketing content and 86% of direct mail is read by the recipient, with over a third kept for future reference.
“The survey shows there is a direct connection between Internet access and sending and receiving mail,” said Liam Sheehan, An Post director of sales and marketing. “Those with access do more of both, which is perhaps surprising given the common perception that use of the internet and e-mail discourages use of the postal system.”
The survey polled 600 households between September and November.
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