Topic

Direct Mail

  • Agencies

    New Products and Services

    Postal Optimizer: Uses “intelligent mail” technologies to help mailers save on postage costs at U.S. Postal Service bulk mail centers and sectional center facilities — Direct Group, Pennington, NJ

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Windsor Outfits meets prom season head-on with its 2007 collection of eventwear. In keeping with the theme (kinda) of academia, the New York Public Library offers a new freemium

  • Agencies

    DMA Double-Takes on Postal Rate Proposals

    The Direct Marketing Association has back-pedaled on its earlier approval of postage rate increases suggested by the Postal Regulatory Commission last week and now expresses “disappointment” at portions of the recommendations.

  • Agencies

    Credit Card, Insurance Acquisition Mail Rising

    Credit card and insurance acquisition mail volumes last year grew substantially over 2005 numbers, thanks largely to increased campaigns, according to Mintel Comperemedia.

  • Agencies

    USPS Awards Northrop $874 Million Contract for Flats System

    The U.S. Postal Service has awarded Northrop Grumman Systems Corp. an $874 million contract to build machinery that will sort flats in the order in which they are delivered.

  • Agencies

    East West Goes Postal

    East West Magazine will make its subscription-building direct mail debut at the end of this month, offering two free issues as an enticement for the annual

  • Agencies

    Enter Here

    The goal of lead generation is simple: Get the greatest response from your marketing efforts by offering prospects the ability to contact you in any manner they choose.

  • Agencies

    Meet the Broker: Tammy Penton

    Today we meet Tammy Penton, senior account executive at Lake Group Media Inc. Penton deals primarily with business-to-business lists. She also helps devise and execute mailing strategies for consumer campaigns.

  • Agencies

    Do Not Mail Bill to Die in Colorado

    A proposal to allow Colorado residents to opt out of direct mail is going to be withdrawn, according to wire service reports.

  • Agencies

    PRC Decision Receives Mixed Reaction

    Industry groups were thankful the Postal Rate Commission scaled back some of the U.S. Postal Service’s rate requests but were worried that others could drive could seriously drive up costs.