Topic

Direct Mail

  • Agencies

    Custom Fit

    When considering a new delivery vehicle for an insert marketing campaign, don’t think one size fits all. Customizing the piece to suit a particular format

  • Agencies

    Walking on Sunshine

    Women’s shoe seller Aerosoles is developing a cross-channel database that integrates customer information from catalog, Web and retail channels. We need

  • Agencies

    Running Scared

    They’re here. The new postal rates, debated for almost a year, are scheduled to hit May 14. And they’re reasonable, unless you happen to be a catalog

  • Agencies

    Insert Success Here

    Zed Marketing Group president Jim Zuckermandel offers the following insert marketing do’s and don’ts: Test, test, test. Just because a catalog list works

  • Agencies

    New Products and Services

    www.pbpostalinfo.com: a new Web site that aims to guide mailers through the U.S. Postal Service’s latest rate changes — Pitney Bowes, Stamford, CT.

  • Agencies

    Meet the Broker: Todd Schwartz

    Today we meet Todd Schwartz, director of multicultural marketing at 21st Century Marketing. Schwartz is riding the growing wave of Spanish-language direct marketing.

  • Agencies

    For Better Sales Copy Take a Tip From Zig Ziglar

    In his keynotes and recordings, world-class motivational speaker and sales trainer Zig Ziglar often talks about the importance of having meaningful, specific goals. And he’ll drive home his point with the rhetorical question, “What would you rather be in life, a meaningful specific or a wandering generality?”

  • Agencies

    Postmaster: Post Office Will Fight Do-Not-Mail Legislation

    More than a dozen states have proposed do-not-mail legislation, said Postmaster General John E. Potter during his address at the National Postal Forum on Monday.

  • Agencies

    UPS Introduces Package Intercept and Rerouting Service

    United Parcel Service has instituted a package intercept and rerouting service — for shippers to designate a new delivery address while a package is still in its transit network.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Raintree Nursery’s most recent catalog features a sepia-toned picture of an apple tree planed by Johnny Appleseed in 1821, and offers both the tree’s backstory and a chance to order a similar item. The Humane Society asks for support of farm animal rights, with a tote bag premium provided to those donating more than $12. And Catholic Child Keeps the Faith, a religious items marketer, has sent out a catalog laden with Lenten items