Direct Mail

• Agencies

  Finding Out What Customers Will Believe

  Buying from an average retail store makes selling look like a simple transaction. A person goes into your store presupposing they will buy something. If they see an item they like or need, if the price is right, they will buy it. Most have already decided to make a purchase and they let you know this decision by walking in your door.

• Agencies

  Restoration Hardware Will Focus on Catalog, Web Sales

  Restoration Hardware will concentrate on driving direct sales from its catalogs and Web site and expects to get more than half its sales from those centers within three years.

• Agencies

  PRC Extends Deadline for Standard Flats Comments

  The Postal Regulatory Commission has granted the Coalition of Catalog Mailers more time to file comments on the reconsideration of its recommendations for standard mail flat rates, some of which call for increases of more than 40%.

• Agencies

  Meet the Broker: Beth Wolven

  Today we meet Beth Wolven, lead broker at Direct Communications Corp., a Rutland, VT-based list brokerage and management firm.

• Agencies

  DMV Renewal Mailing Advertising Program Comes Under Fire

  Depending on how several lawsuits are decided, marketers may either lose a channel to consumers, or Departments of Motor Vehicles may be turned into 51 shared-mail service providers — one for each state, plus the District of Colombia.

• Agencies

  USPS Seeks to Extend RPN Deadline, Sets Reconsideration Dates

  The U.S. Postal Service has asked the Postal Regulatory Commission to extend for another year its decision to allow mailers to place repositionable notes (RPNs), also known as sticky notes on mailing pieces.

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Science News has mailed out two different efforts touting identical offers. A more conservative effort comes from The Paulist National Catholic Evangelization Association, which urges consumers to donate to a prison ministry program. X-treme Geek’s 64-page spring catalog offers a variety of gadgets and novelty items that promote geek chic.

• Agencies

  What Were They Thinking?

  Last May the U.S. Postal Service filed a rate case that kicked off 10 months of hearings before the Postal Rate Commission and much speculation. Then,

• Agencies

  Stone Age DM

  Another giant is gone. Bob Stone, a self-described depression kid who co-founded one of the great direct marketing ad agencies, died last month at 88.

• Agencies

  An Urgent Wake-Up Call

  The word is out. The Postal Regulatory Commission has issued a schedule of recommended rates that could very well be the death knell for some of our industry’s