Topic - Digital

In the Age of AI, CMOs Still Need to Take Risks

AI is changing the rules , but CMOs should still have the courage
to take risks (like Cheetos jewelry) in a data-driven world.

Profiles & Campaigns

They Do: The Knot and WeddingWire Launch WeddingPro

Taking their union to the next level, The Knot and WeddingWire have
created WeddingPro.com, a new B2B marketplace for wedding professionals.

Profiles & Campaigns

FirstEnergy Looks to Brighter Future With Branding Campaign

An employee-focused campaign centered on TV and digital is helping
electric utility FirstEnergy improve brand perception and engagement.

MarTech

Digital Experience: What Martech Path Is Right For You

What makes more sense, to invest in a digital experience martech
solution from a vendor, or assemble one on your own?

MarTech

Speak Up: How Voice Search is Changing Shopping Behavior

For marketers, voice search presents a massive opportunity to make customer
connections less vulnerable than those based on features, price or even brand.

Facts & Figures

B2B Marketers Need to Improve Website Engagement: Forrester

B2B marketers need to focus less on themselves, and more on creating a
dialogue with website content, according to a new report from Forrester.

Profiles & Campaigns

Focus on SEO Boosts Traffic for SmarterTravel

One year into a new SEO strategy, TripAdvisor’s SmarterTravel is
seeing traffic increases of up to 70 percent for some brands.

Social

Social Media is the New Retail Storefront

Welcome to the world of digital window shopping, where social media
strategies are the real disruption to traditional retail marketing.

Digital

Using B2B Ecommerce to Boost Global Reach

An obvious benefit of B2B ecommerce is selling more product, but it can also be an effective way to boost SEO and global branding.

Digital

Is Gating B2B Content Still Important in 2019?

Despite the debates in many organizations, gated B2B content
is still critical to a successful digital marketing strategy.