Digital Marketing Archives - Page 3 of 5

Hickory Farms Recharges with a Spot-On Digital Marketing Strategy

After a 10-year drought of marketing investments, a powerful digital
marketing machine drove impressive eight percent year-over-year growth.

Acquisition

It Comes with the Territory-Beer and Marijuana

Craft brewers operating in states where marijuana is legal are marketing their brews
with bold ads that push the boundaries of the crossover between beer and legal weed.

Acquisition

What if Everyone Loved Like a Mother?

Need a laugh? The campaign, “Love Like a Mother,” pokes fun at what the world
would look like if everyone loved like a mother, even if they’re not your mother.

Acquisition

IMAX Finds the Sweet Spot on Instagram Stories and Drives Growth Far Beyond Expectations

IMAX got laser targeted with its social media platform strategy focusing on just
Instagram stories to drive unprecedented growth in followers.

Acquisition

Ryder System’s CMO on Driving Technology’s Transformation

Jones talks about how technology has changed her industry and provided new growth
opportunities, as well as the role of data and the #MeToo movement.

Acquisition

U.S. Smart Technology Projected to Top $2 billion in 2020: PQ Media

Smart technologies are the most recent addition to the marketing ecosystem and are
proving to be the most effective platforms in increasing consumer engagement.

Acquisition

Sparkling Ice Finds New Success in Segmenting Consumers

VP marketing Sarah Gustat takes us through how the brand learned to successfully
define specific audiences and then connect with them through influencers.

Direct Marketing | Print

Learning From the Past: Digital Marketing Advice from 1923

David Ogilvy considered Claude Hopkins’ work required reading last century. Here’s why it still appplies to digital marketing in 2019.

Data & Analytics

AI Opportunities to Solve Digital Marketing Challenges

Five common challenges marketers face today and how AI can help.

Acquisition

J&J Consumer Takes Strong Steps to Revitalize its Brand

The brand’s position in the U.S. baby-care market has been eroded by companies focusing product
innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo.