Topic - Digital

Chief Outsiders’ Survey of CMOs Reveals 2020 Digital Marketing Trends

Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.

Acquisition

Google Chrome’s Phase Out of Third-Party Cookies: Implications for Marketers

What marketers need to know about Google Chrome’s privacy announcement.

Digital

Retail Ho Ho Holidays: 3 Tips for Improving Sales

Creating a retail holiday is an opportunity to inject growth into a brand, connect with customers
during otherwise stagnant seasons and make an entire array of interactions shoppable.

Data Driven ROI

7 Digital Marketing Trends to Consider for 2020

What are biggest digital marketing trends for 2020? More—as in more influencer marketing,
more content, more video and more of what will get consumers engaged with your brand.

Profiles & Campaigns

CMO Q&A: McAfee’s Cybersecurity Marketing Challenges

McAfee CMO Allison Cerra shares the challenges of promoting and staffing in the cybersecurity space.

Profiles & Campaigns

Justworks Refines Online Lead Nurturing With Testing

Testing creative and calls to action is helping Justworks improve
its online lead nurturing and conversion rates.

MarTech

The AI Paradox: Why More Automation Means We Need More Humanity

How does a brand reap the benefits of AI and marketing automation, and
become more “human” at the same time? The answer lies in organizational empathy.

Events

Evaluating Sports Sponsorship Impact: 3 Tips

Sports sponsorship packages are pan-digital, intending to display logos or
“@” mentions across many assets. In social media, the metrics can get fuzzy.

Profiles & Campaigns

Q&A: PwC’s Path to Digital Transformation

Chief commercial officer Reggie Walker chats about how Big Four auditing firm PwC is connecting with a diverse global audience, and what’s next.

Facts & Figures

Easy Returns Process Crucial to Ecommerce Success: UPS

The ability to easily make returns plays a huge part in where online shoppers
decide to spend their ecommerce dollars, according to a new report from UPS.