Database marketing
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Data & Analytics
EMC Creates Centralized Global Database
When international cloud computing/big data corporation EMC was looking to centralize and optimize data from across its global network, it turned to the team at Harte Hanks.
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Agencies
The ‘Principle of One’ in Branding
Creativity, relevance, tools, tactics and channels all matter, but every piece has to point toward one idea.
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New Penton Database Offers Targeted B2B Data
Penton has launched its new SmartReach division, featuring a database of 16 million B2B records representing 7.8 million unique businesses.
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Agencies
Top 10 Predictions for Customer Communications Management
Enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects.
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Agencies
Three Key Steps for Analyzing Social Media Sentiment
Data analysis of social sentiment isn’t perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.
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Big Data for Smaller Businesses
Why DataMentors says Big Data isn’t just for big businesses.
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Lead Gen Programs Need to Stay Positive
One pitfall marketers face when creating lead gen programs is focusing too much on the strategy behind a campaign and how to execute it properly.
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Q&A: Enova’s DeCosmo on Analytics Tech Trends
Chief Marketer recently talked with Joe DeCosmo, the new chief analytics officer at Enova.
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Data & Analytics
Special Report: Following Digital Footprints to Make Sense of All Your Data Points
Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.
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Agencies
Beyond the Big Data Hype
Look beyond the flood of big data to create models relevant to more targeted online media buys.
