Database marketing
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Acquisition
All Roads Lead to Location Based Data
Location based data is paving the way for innovation in marketing on a local basis.
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Data & Analytics
Lead Generation: DIY or Outsource?
To make the decision on whether to outsource or DIY aspects of lead generation, let’s look at the pros and cons.
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Data & Analytics
Facebook and Nielsen in Data Collection Partnership
Facebook keeps an eye of users wireless TV viewership and shares the data with Nielsen.
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Agencies
Enabling Data Driven Marketing Worldwide
The Direct Marketing Association recently reported that said confidence in data driven marketing via digital channels is higher than ever, with some 78% of marketers saying it’s the path to new growth.
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Data & Analytics
How Motorola Optimizes Channel Data Management
Channel data management is designed to deliver decision-grade channel intelligence that leads to increased sales and improved incentive program ROI.
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Agencies
Why Engagement Leads to Revenue Growth
Many of us fail at successfully communicating our differentiation and inevitably lose business because prospects ‘just don’t get it’.
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Agencies
5 Tips to Execute Better Global Marketing Campaigns
As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience.
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Getting the Most Out of Marketing Automation
Some marketing teams are turning to strategic partners to help maximize their marketing automation efforts.
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Acquisition
5 Ways To Determine if Your Lead Gen Budget Stacks Up
Is your lead gen budget big enough—or competitive enough? The answer may surprise you.
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Acquisition
The Value of Testing in Online Prospecting
Want to get the most out of your online prospecting and data collection initiatives? Test, test—and then test again.
