Database marketing Archives - Page 22 of 40

Using Big Data to Create More Efficient Email Marketing Campaigns

More consumer data is being collected than ever before and this “Big Data” can help make sure you never have to do a blind email blast again.

Agencies

Loyalty Program Not Up to Snuff? Marketers May be the Problem.

In a new survey from SAS and Loyalty 360, 47% of marketers reported that their top priority was getting consumers to spend more. But a separate survey finds that half of loyalty members complain of feeling bombarded by spam and irrelevant offers. Can these groups get along?

Agencies

FTC Calls For Legislative Oversight of Data Brokers

The Federal Trade Commission has issued a report recommending, in part, that data brokers offer consumers greater transparency into, and control over, data collected and stored. The report also recommends a central web site where consumers can learn about data compilers by name, understand their proceesses, and exercise rights of access to their data.

Agencies

New Express Loyalty Program Expands Beyond Credit Card Holders

Apparel marketer Express Inc. is using its new credit card-based Express Next rewards program to reach out to consumers who don’t actually own that branded credit card.

Agencies

Marketers Continue to Give Loyalty Efforts Short Shrift

A new study from Acxiom and Loyalty 360 highlights the disconnect between loyalty marketing’s value and its practice among marketers.

Agencies

Using Web Data to Improve Your Retail Storefront

For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular search terms, or engagement metrics like dwell time on particular products or categories.

Agencies

Synonym-Aided Search Boosts Guess’s Website Performance

Shoppers have thousands of ways to ask for products they want. But if a marketer’s website can’t recognize those requests, the opportunity to make a sale vanishes. Guess Inc. is using a new website platform that recognizes a wide variety of synonyms entered into search engines to direct prospects to relevant offerings.
The fashion marketer’s organic search efforts have paid off, attracting customers more likely to want specific products–and pay premium prices for them–rather than pulling in bargain hunters.

Agencies