Database marketing

• Mobile

  Five Predictions for Mobile Measurement

  Here are five predictions on what the mobile messaging and measurement landscape will look like in the year ahead.

• Agencies

  Using Co-Registration to Build Your Email Database

  One question has been dogging marketers for years: how do you obtain and scale the acquisition of consumer permission in the first place?

• Agencies

  Data Quality Still a Struggle for B2B Marketers

  Many B2B marketers have serious data quality issues to deal with, particularly when it comes to phone and email contact information, according to new research from NetProspex.

• Agencies

  How You Can Leverage Big Social Data

  If your brand isn’t leveraging social data, you’re ignoring a deep well of insights about consumers and content.

• Social

  How to Use Facebook to Generate Leads

  With an estimated 1 billion people using Facebook, now is the time for marketers to take advantage of Facebook advertising to generate leads.

• Agencies

  Marketers Struggling to Manage Big Data: Survey

  Many marketers don’t have a strategy in place to handle the tremendous influx of data, according to a new survey from Neolane and the DMA.

• Agencies

  How Big Data is Changing the World

  More than ever before, data insights can provide a competitive advantage for those able to effectively analyze it and ac .

• Agencies

  Sector Snapshot: Healthcare Marketing

  Chief Marketer recently talked with Daniella Koren, president of healthcare relationship marketing firm DKI, to get her take on 2013 trends.

• Agencies

  Making Billing Part of Your Overall CRM Strategy

  The role of billing within organizations is no longer just invoicing and accounts receivable, it’s impacting every aspect of the business, including the marketing department.

• Increase Your Marketing ROI with the Right Segmentation

  Segmentation helps you identify the needs of different customers and gauge whether your offering resonates with that segment.