Database marketing

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  Agencies

  B2B Buyer’s Journey No Longer Begins With the Salesperson

  Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase.

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  Agencies

  Finding the Right Lead Generation Strategy

  What is the best strategy for your company, inbound or outbound marketing?

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  Agencies

  Why You Should Care About Customer Journeys

  (CMSWire) A customer journey shows how a customer progresses through buying stages—or emotions, states of mind or sentiments—toward you, your brand, or your product or service. Caring about those customer journeys helps to take a bigger perspective beyond just a transaction or conversion, helps you to focus on various segments and their particular needs, to […]

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  Agencies

  Big Data is Good—But Big Testing is Better

  Consider this the golden age of data in marketing.

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  Agencies

  Nonprofits Struggle to Turn Friends and Followers into Donors

  In this special report, learn how nonprofits are utilizing social media to build relationships and donors.

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  Agencies

  Solving Marketing Complexity through Collaboration

  A recent survey found that four in 10 CMOs feel “unprepared” to meet modern campaign objectives.

• How Privacy Policies on Forms Affect Sign-ups

  (ContentVerve.com) Placing a brief note about your privacy policy to assure visitors that their information won’t be shared or abused seems like a good way to boost sign-up rates, right? Yes and no. While this is a good idea in general, there are important caveats marketers should know about, illustrated by four A/B tests for […]

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  Data & Analytics

  Key Metrics for Determining Your Marketing ROI

  At face value, it may seem like some marketing activities should be eliminated due to a high initial cost per lead.

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  Agencies

  Weather.com Develops Targeting Solution

  Weather.com is working with Lotame to perfect AudienceFX, the site’s audience targeting solution.

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  Agencies

  Logicalis Uses Humor in IT Campaign

  An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers.