Data
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Data & Analytics
Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study
The Mobile Marketing Association’s new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2015.
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Acquisition
Why The Customer Should Be Central to Inbound Efforts
Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.
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Data & Analytics
Key Metrics for Determining Your Marketing ROI
At face value, it may seem like some marketing activities should be eliminated due to a high initial cost per lead.
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Data & Analytics
Weather.com Develops Targeting Solution
Weather.com is working with Lotame to perfect AudienceFX, the site’s audience targeting solution.
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Data & Analytics
Texting with Grandma: 5 Facts You Should Know About Seniors 55+
The cliché of a senior not knowing how to use a cell phone is prevalent in pop culture and advertising, but is it true? Five facts you need to know.
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Data & Analytics
Special Report: Multichannel Marketing to Different Ethnic Segments
For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging.
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Data & Analytics
How Text Messaging Can Drive App Engagement and Revenues
(MarketingProfs) Text messaging is one of the most effective direct marketing channels to attract new users as well as to increase engagement with existing customers, according to a recent study by Peggy Anne Salz, editor of MobileGroove. This article lays out what you need to know from the study, a case example from the Qeep […]
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Data & Analytics
Six Steps to Improving Mobile User Behavior
A common mistake many companies still make is to reapply their traditional online strategy to mobile.
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Data & Analytics
Nonprofits and Emerging Media: 5 Top Tips
Here are five things to consider when trying to engage more folks for your cause.
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Data & Analytics
Logicalis Uses Humor in IT Campaign
An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers.