Data Archives - Page 28 of 59

Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study

The Mobile Marketing Association’s new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2015.

Agencies

Why The Customer Should Be Central to Inbound Efforts

Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.

Data & Analytics

Key Metrics for Determining Your Marketing ROI

At face value, it may seem like some marketing activities should be eliminated due to a high initial cost per lead.

Agencies

Weather.com Develops Targeting Solution

Weather.com is working with Lotame to perfect AudienceFX, the site’s audience targeting solution.

Agencies

Texting with Grandma: 5 Facts You Should Know About Seniors 55+

The cliché of a senior not knowing how to use a cell phone is prevalent in pop culture and advertising, but is it true? Five facts you need to know.

Agencies

Special Report: Multichannel Marketing to Different Ethnic Segments

For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging.

Agencies

How Text Messaging Can Drive App Engagement and Revenues

(MarketingProfs) Text messaging is one of the most effective direct marketing channels to attract new users as well as to increase engagement with existing customers, according to a recent study by Peggy Anne Salz, editor of MobileGroove. This article lays out what you need to know from the study, a case example from the Qeep […]