Data & Analytics Archives - Chief Marketer

Better segmentation and an improved martech stack is helping Destination XL
boost engagement with retail customers in-store and online.

Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives,
but why haven’t more brands achieved these heady heights?

AI is changing the rules , but CMOs should still have the courage
to take risks (like Cheetos jewelry) in a data-driven world.

Marketing in a GDPR-compliant world quickly becomes a
choice between performance or scale. Or does it?

The recent NBA championship of the Toronto Raptors was a triumph of
emotional intelligence and data. Here are the takeaways for marketers.

Optimizing customer experiences in a way that establishes loyalty can be
hard work and requires brands to truly understand their audience.

Real-time models are helping the Los Angeles Kings predict churn
and improve retention with season ticket holders.

Several efforts are underway, aiming to democratize the
identity graph, but they’re in danger of falling flat.

Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.

Do you have the right data strategy in place to create customer engagement and trust? Here’s three crucial things to remember.