Customer Relationships

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  Acquisition

  Calculating Long-Term Customer Value in the Age of Short Attention Spans

  A few seconds is all it takes to make an impact. Fostering long-term customer
  relationships is one way to win in the era of short attention spans.

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  Engagement

  Disney’s Lessons for Leveraging Data to Build Relationships

  SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse.