CRM
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Data Driven ROI
Brzozowski Joins DraftFCB New York as EVP/Director of CRM
Michael Brzozowski will join DraftFCB New York in the newly created position of executive vice president and director of CRM. Brzozowski will lead the CRM practice in New York, while developing CRM methodologies and best practices for DraftFCB’s current clients.
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Data Driven ROI
Evolving Loyalty: How to Stay Current
Best Buy’s recent announcement to drop its $9.99 loyalty program membership fee, one of the worst-kept secrets in the industry for the past six months, is a timely example of a key element of loyalty program management:
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Data Driven ROI
Customer Capacity: Understanding the Upside
Broadly defined, customer capacity is the total amount of a category that a customer consumes. In both business-to-business and business-to-consumer it includes how much a customer buys from us and from our competitors
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Data Driven ROI
Would You Rather Switch Than Fight?
Was Arlo Guthrie right? Does 50 people a day walking into an organization, singing a protest song and walking out make a movement? I sure hope so, for
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Data Driven ROI
Despite Permission, One in Five Commercial E-mails Blocked
E-mail inbox providers blocked an average of 19.2% of permission-based commercial e-mail during the first half of 2006, according to e-mail deliverability concern Return Path.
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Data Driven ROI
Goin’ Legit: Tips for Getting Requested Emails through Filters
The filters that are used to keep spam out of your inbox can also block legitimate emails. Deliverability becomes a problem when filters generate false positives, blocking as many as one in five legitimate emails.
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Data Driven ROI
Test? Yes. Overtest? No.
Want to make sure your e-zine is going to be read?
Heed the ancient wisdom of direct mailers, and test. But do it in a way that is appropriate for the medium, says Reid Carr, president of Red Door Interactive Inc. -
Data Driven ROI
Live From Advertising Week: Reaching the Individual
The key to advertising today is reaching the individual through multiple channels of communication.
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Data Driven ROI
Keys to an Effective Marketing Dashboard: Part Four
Measuring the long-term value of marketing in creating customer preference and loyalty for your brand(s) is critically important in determining the return from the investment.