Michael Brzozowski will join DraftFCB New York in the newly created position of executive vice president and director of CRM. Brzozowski will lead the CRM practice in New York, while developing CRM methodologies and best practices for DraftFCB’s current clients.
Brzozowski will report to Wendy Lurrie, general manager of DraftFCB New York, on New York business and client matters and DraftFCB’s Chief Digital, Direct & CRM Officer Pam Larrick on the development of methodology and best practices as the CRM function takes shape across the network.
Brzozowski was most recently senior partner and executive director of relationship marketing strategy at OgilvyOne, a position he has held since 2001. Prior to joining OgilvyOne, Brzozowski served as global group director of eCRM marketing strategy at Zentropy Partners from 2000 through 2001. Brzozowski brings more than 17 years of CRM, direct marketing, and interactive expertise spanning financial services, telecommunications, pharmaceuticals, high technology, publishing, retail, insurance and consumer packaged goods, among others, to his new position.
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