CRM

• Agencies

  Virgin Plays Loyalty Tune

  Cancel the funeral for the retail music business. Virgin Megastores has created a rewards program that it hopes will stem music downloads and drive audiophiles

• Agencies

  Get Acquainted

  If you want to use data to enhance product offerings, it’s essential to know what you’re working with. Consider the following practices: Cast a wide net

• Agencies

  The Next Level

  Dollars-and-cents ROI isn’t the only important metric for a data-driven company to consider when evaluating a loyalty program’s success. Indeed, the true

• Agencies

  Loyalty Library: Translating Strategy into Program Design

  Last month I discussed a basic approach to loyalty strategy. This month we’ll take that strategy and put it into practice. That means developing a program design that successfully implements your loyalty strategy.

• Agencies

  COLLOQUY Corner: The Joy of Tiers

  Loyalty marketers understand that not all customers are created equal. A well-designed program segments members based on their actual or potential value and assigns them to various program tiers

• Agencies

  Efficiencies Enable Lillian Vernon to Shut Manila Contact Center

  Crediting increased operational efficiencies as the catalyst, Lillian Vernon closed its satellite call center in Manila, Philippines, on March 18.

• Agencies

  Lord & Taylor Chooses New Customer Analytics System

  Lord & Taylor, an upscale department store chain, has selected the Allink Enhanced offering from Harte Hanks to serve as the backbone of its customer insight, acquisition and retention efforts.

• Agencies

  Advanced Predictive Modeling Made Simple (Sort Of)

  (Multichannel Merchant) Predictive modeling has been widely adopted in the direct marketing industry. So much so, it has become the direct marketer’s best friend.

• Agencies

  Loyalty Library: Developing a Basic Loyalty Strategy

  Because customer loyalty tends to lead to retention and advocacy, it’s not surprising to find that loyalty programs are on more retailers’ roadmaps than any other marketing technology project

• Agencies

  Letter Perfect

  Overstock.com has a tag line It’s all about the O. But with help from Teradata, Overstock has added four more letters to its lexicon: E, as in mail, and