CRM
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Data Driven ROI
Met’s CRM Punks Out
I don’t understand it, Sex Pistols frontman Johnny Rotten said after record label EMI, outraged by the band’s behavior, voided its contract. All we’re
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Data Driven ROI
Virgin Plays Loyalty Tune
Cancel the funeral for the retail music business. Virgin Megastores has created a rewards program that it hopes will stem music downloads and drive audiophiles
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Data & Analytics
Get Acquainted
If you want to use data to enhance product offerings, it’s essential to know what you’re working with. Consider the following practices: Cast a wide net
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Data Driven ROI
Loyalty Library: Translating Strategy into Program Design
Last month I discussed a basic approach to loyalty strategy. This month we’ll take that strategy and put it into practice. That means developing a program design that successfully implements your loyalty strategy.
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Data Driven ROI
COLLOQUY Corner: The Joy of Tiers
Loyalty marketers understand that not all customers are created equal. A well-designed program segments members based on their actual or potential value and assigns them to various program tiers
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Data Driven ROI
Efficiencies Enable Lillian Vernon to Shut Manila Contact Center
Crediting increased operational efficiencies as the catalyst, Lillian Vernon closed its satellite call center in Manila, Philippines, on March 18.
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Data Driven ROI
Lord & Taylor Chooses New Customer Analytics System
Lord & Taylor, an upscale department store chain, has selected the Allink Enhanced offering from Harte Hanks to serve as the backbone of its customer insight, acquisition and retention efforts.
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Data Driven ROI
Advanced Predictive Modeling Made Simple (Sort Of)
(Multichannel Merchant) Predictive modeling has been widely adopted in the direct marketing industry. So much so, it has become the direct marketer’s best friend.
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Data Driven ROI
Loyalty Library: Developing a Basic Loyalty Strategy
Because customer loyalty tends to lead to retention and advocacy, it’s not surprising to find that loyalty programs are on more retailers’ roadmaps than any other marketing technology project
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Data Driven ROI
Give the People What They Want
Fifty-nine percent of respondents to a recent survey from Cambridge, MA-based e-commerce software firm Allurent Inc. report that a frustrating online shopping experience negatively affects their overall opinion of a brand or retailer.