CRM
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Data Driven ROI
Craig Hogan Joins Marketing Team At Scottrade
Scottrade, an online investment firm, has hired Craig Hogan to serve as director of customer intelligence, customer relationship management and reporting.
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Data Driven ROI
C3i Receives Incentives to Relocate Call Center
C3i Inc. has secured state funding to relocate its call center operations from Morristown, NJ to Plains, PA.
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Data Driven ROI
D&B Acquires CDI Provider Purisma
D&B has acquired Purisma, a consumer data integration (CDI) technology provider, for $48 million.
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Data Driven ROI
The Challenges of B-to-B Database Marketing
When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again. The range of database applications in B-to-B is as broad and creative as B-to-B marketing itself. To find out more from Ruth P. Stevens and Bernice Grossman, click here.
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Data Driven ROI
Talk It Up
Any direct marketer worth his or her M.B.A. knows the importance of identifying a company’s best customers
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Data Driven ROI
An Underserved Market
Around 40% of those classified as “emerging Hispanics” (those over age 21 with annual household incomes below $40,000) sign up for them, compared with 60% of the general population, according to a new study from loyalty marketing firm Colloquy.
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Data Driven ROI
Louis Ramery Named SVP Of Relationship Marketing At Sears Holdings
Louis Ramery will join Sears Holdings Corp. as senior vice president of customer relationship marketing for the company’s Sears and Kmart operations, on Nov. 5. He will report to Maureen McGuire, Sears Holdings’ CMO.
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Data Driven ROI
New Site Helps CRM Pros Build Relationships—For Themselves
A new Web site aims to help customer relationship management experts build bonds to help their own careers.
MyCRMCareer.com launched last month at Gartner’s CRM Summit in Hollywood, FL. The site, says co-founder Ted Hartley, is centered around the “4 Cs” of community, content, competency and career.
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Data Driven ROI
Looking at Loyalty through the Demographics Prism
In an era of loyalty program saturation, one size no longer fits all. And no stereotype fits anyone. A recent study by Colloquy looks at loyalty program usage among six key demographic segments. Click here for more.
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Data Driven ROI
What Marketers Should Demand From an E-Mail List
Everyone knows we’re in an age of declining open and click-through rates for e-mail campaigns. Before renting an e-mail file, there are many questions a marketer should ask. What are they? Click here and find out.