CRM
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Agencies
The ‘Principle of One’ in Branding
Creativity, relevance, tools, tactics and channels all matter, but every piece has to point toward one idea.
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Agencies
Top 10 Predictions for Customer Communications Management
Enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects.
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Agencies
Three Key Steps for Analyzing Social Media Sentiment
Data analysis of social sentiment isn’t perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.
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Data & Analytics
Using Enewsletters to Drive Customer Behavior
Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.
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Data & Analytics
Are Your Email Clickthrough Rates Legitimate?
Are you measuring the right click through rate to determine the success of your email marketing efforts?
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Data & Analytics
Increasing the Potential of Your Email File
Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.
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Agencies
Beyond the Big Data Hype
Look beyond the flood of big data to create models relevant to more targeted online media buys.
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Agencies
CM Asks…What Are Your Biggest Data Challenges?
When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.
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Agencies
Moneyball and Marketing: Challenging Conventional Data Wisdom
It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.
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Data & Analytics
Focus on Individual Consumers, Not Campaigns, in Email
The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.
