CRM

• Agencies

  Holland America Launches Loyalty Program

  Cruise firm Holland America Line has rolling out the Mariner Society Rewards Program, a new loyalty scheme.

• Agencies

  Aster Data Appoints Shahani-Mulligan Marketing EVP

  Aster Data has appointed Sharmila Shahani-Mulligan has executive vice president of worldwide marketing.

• Agencies

  Chase Launches Rewards Card For Affluent Market

  Chase Card Services has debuted Chase Sapphire, a rewards card aimed at the top 15% of American households, as ranked by income. More, along with The Snarker’s Take, follows.

• Agencies

  Triton Digital Acquires Loyalty Marketing Program Firm

  Triton Digital has acquired Enticent Inc. Triton will combine Enticent with its Mass2One Media unit to form a new division called Triton Loyalty.

• Agencies

  Reward Program Communication Lacking: Study

  Don’t be surprised to find your loyal customers are greeting their rewards statement with a shrug. According to a recent study, more than two-thirds of all consumers rate their satisfaction with their statements seven or lower on a scale of one to ten.

• Agencies

  Webloyalty Links With Clipper Magazine

  Webloyalty.com has partnered with Clipper Magazine, a nationwide coupon

• Agencies

  CRM Software Provider Sedona Juggles Revenue Model

  CRM provider Sedona attributed a $170,000 revenue drop in part to a change in how it books revenue. More, plus The Bean-Counter’s Take, follow.

• Agencies

  ICT Group Expands Indian Facility

  ICT Group, a provider of customer management and business process outsourcing solutions, has expanded its business processing operations in India

• Agencies

  Service Lags In Telcos Lead To Customer Defections

  Traditional telecommunications companies are facing increasing pressure from a variety of directions. These companies are being challenged to provide innovative offerings (to compete with those from mobile device providers) or fend off price challenges from upstart providers.

• Agencies

  CM Listline: Back to School

  Today’s Students Need More than backpacks and binders. They’re mobile and they know how to leverage technology in ways many chief marketers have yet to